The big man himself has given his seal of approval for the UEFA People project.

Here is a snippet from his statement:-

“There are many parallels between my experience in building a team and the aims of the UEFA People project,”

he goes on to say…

“My job was to build football teams, and football clubs, ready for success but many of the same principles can be applied in many walks of life.”

“Making people aware of what UEFA is about as an organisation and what they expect will help them to define what characteristics they are looking for to drive them forward. When we won trophies, I celebrated that night and after that, I was looking forward to the next one. UEFA will be the same when they deliver the Champions League final and EURO this summer. But by engaging the talent they have now through this project – and reaching out to signings of the future – they can lay the foundations for an even stronger team in the coming years.”

Sir Alex Ferguson is UEFA’s coaching ambassador.

To read Sir Alex’s full statement head on over to